Google Maps Marketing - The Best Citation Sources for Home Improvement or Remodeling Companies

Citation Development for your Home Improvement or Remodeling company is crucial to Ranking on Google Maps

When it come to ranking on Google Maps, and preferably ranking in the 3 Pack, one of the most important factors for success is having a lot of citations. For those of you who are wondering, citations are merely references of your company all across the Internet. Essentially these are all of the different directories that your company is listed on. It could be directory sites like CitySearch or Yellowpages.com, or it could be review sites like Yelp or Customer Lobby, or it could be social media sites like Facebook or Instagram. But the bottom line is that you want to have quality and quantity when it comes to the number of citations that you're listed on. There are more factors that come into play as well, and you want to make sure that you are paying attention to each of these strategies.

The Top 3 Factors That Influence Ranking on the Google Maps listings

1. Claim your Google My Business Listing.

The first and most obvious factor that you need to have is to properly claim and verify your Google My Business listing. Once you have claimed and verified your listing, you now have control of your listing within your Google My Business dashboard and from there you can make all sorts of changes. Changes that include updating or adding your contact information, your hours of operation, and that sort of information. But you can also see and respond to reviews from here as well as upload photos and coupons for your business. If you have multiple locations for your business, you can also manage all of them from this one central dashboard location. Google also likes to see updates because it shows that your business is real and that you're a business owner that is active online and actively promoting your business the right way. Don't under-estimate how important having a claimed and optimized Google My Business listing. Put simply, the vast majority of people looking for a remodeler, a roofer, a home builder, or many other home improvement services, use the google maps listings to find a company that meets their needs and that they want to do business with. And to make the case even further on the importance of ranking highly on Google Maps, it has been reported that a full 62% of phone calls generated for home improvement companies come from the Maps listings.

2. Consistency in your Name, Address, and Phone Number.

First, why is N.A.P. so important? By having consistency in how your company Name, Address, and Phone number are represented across the web, you are telling Google that you're the same company as seen on all the various directories. So what you need to do is to make sure that all your directory listings across the Internet match exactly the Name, Address, and Phone number that is on your Google My Business listing. If all of this data doesn't match, then Google's web spider bots will not know that slight differences in N.A.P. doesn't necessarily mean that the bot is seeing two different companies. This seems like splitting hairs when it comes to how your company is listed online, but it really is crucial for your ability to rank high on Google Maps.

3. Gather Consistent Reviews.

Put simply, Google trusts companies with a lot of reviews. By having a lot of reviews online for your company, this gives Google confidence that you're trusted online and that you're an authoritative business in your service area. And for Google, having good reviews or having bad reviews doesn't matter. Google just wants to see that you're a real company getting real reviews from real customers. And it's not just Google...your potential customers will trust your company more so if other customers are saying good things about your company and the services that you provided for them. And most importantly, make sure that you have a system in place for gathering reviews on a consistent (daily, weekly, monthly) basis. 

Top Citation Sources for Ranking on Google Maps

1. Google My Business - 
2. Bing Local -
3. Yahoo Local -
4. Yelp -
5. Best of the Web -
6. City Search -
7. Foursquare -
8. Local.com -
9. Super Pages -
10. YellowPages.com -
11. Yellow Book -
12. Angie's List -
13. Judy's Book -
14. Hot Frog -
15. Instagram -
16. Pinterest -
17. Manta -
18. EZLocal -
19. MyFavoriteBuilder.com -
20. InfoFree.com -
21. Localeze -
22. Remodeling-Companies.com -
23. InfoUSA -
24. HomeFlock.com -
25. Porch.com -
26. Insider Pages -
27. Merchant Circle -
28. Cortera.com -
29. DailyMotion -
30. Kudzu -
31. DexKnows -
32. Acxiom -
33. InfoSpace -
34. Magic Yellow -
35. BizStanding.com -
36. WhitePages.com -
37. Brown Book -
38. CityVoter -
39. Google Custom maps -
40. ShopCity -
41. YellowBot -
42. MojoPages -
43. Tupalo.com -
44. GetFave.com-
45. Business.com -
46. CitySlick.net -
47. FindLocalFor.Me -
48. Better Business Bureau -
49. Local Chamber of Commerce -
50. Craigs List -

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