5 Ways to Increase Traffic to Your Remodeling Website Via Internet Marketing
Internet marketing for remodeling companies involves various strategies to promote property upgrade solutions. One of the goals of internet marketing for home remodelers is to drive website traffic.
If you are looking for ways to get prospective customers to click on your domain, you are not alone. In this article, we discuss some of the most effective digital marketing methods you can implement to get more website visitors and grow your business.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is an easy way to increase cold traffic to your site quickly. Facebook and Google are among the most popular PPC ad platforms, as they let marketers fine-tune their audiences, advertising budgets, and bidding strategies.
For example, with a PPC advertising campaign, you can target property owners in your service area who recently searched for companies such as yours. Your ad will appear in your prospect’s news feed or on top of the organic search results in Google’s ad section.
Shareable Content Creation
Creating shareable content is an effective way to establish your company as a leader in the local market. Content creation is a valuable search engine optimization (SEO) tactic, and it is a great way to showcase your company’s superior service delivery.
The types of content you can create include blog posts, infographics, and podcasts.
Many people enjoy watching property transformation videos, which means that home remodelers are in the ideal position to create YouTube videos and build a loyal following. Remember to list your website and contact form in your video descriptions.
Social Media Marketing
Social media marketing is a form of organic traffic generation that involves interacting with your existing followers, incentivizing them to visit your website. This strategy differs from running an ad campaign on Facebook or another platform, as your audience already knows your brand. While social media marketing should be integral to your overall digital marketing strategy, don’t rely on this traffic source alone.
Email Marketing
Email marketing allows you to interact with prospective customers and provide them with valuable information. This strategy aims to build a relationship with your recipients, ensuring that they visit your website when they need your services. Offering gifts, such as ebooks, via a paid ad campaign is an easy way to build your email list.
Search Engine Optimization
Google’s first results page is the largest source of organic website traffic, and if your domain doesn’t appear on this page for relevant search queries, you are missing out on valuable business.
Search engine optimization (SEO) is a web traffic generation strategy critical to your business’s long-term growth. This digital marketing strategy includes all the tactics you implement to increase your website’s value and relevance to specific search terms, including your service areas.
The most effective SEO tactics include:
- Google My Business (now called Google Business Profile) optimization
- Consistent high-value content creation
- Home, location, and service page optimization
- Website UX design optimization
Internet Marketing for Remodelers
Our dedicated team at Home Remodeler SEO can offer professional digital marketing solutions to help businesses such as yours thrive in a competitive environment. Schedule a complimentary consultation or give us a call at (855) 235-9140 to learn more about the value of internet marketing for remodeling companies.
Author: Tabitha Cavell
