Your COVID-19 Marketing Plan for Contractors, Builders and Home Service Companies
The COVID-19 Pandemic and What This Means for Your Contracting or Remodeling Business
We are in unprecedented times with the Coronavirus (COVID-19) sweeping the nation and the entire globe. Many Contractors, Builders & Home Services Businesses are unsure how to proceed or how their business may be impacted.
If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make the most of this trying time, then click below to schedule your Lead Flow Acceleration Session now. We are here to serve you.
If you would like our help in any way please call our office at 855-235-9140 or schedule a time to talk: https://www.homeremodelerseo.com/strategysession/
We stand ready to serve you!
If you’d like to have our team help you implement any of these strategies, please talk to your Account Manager or call us at 855-235-9140.
Your COVID-19 Corona virus Messaging Kit
Here is a Message Template that you can use with your customers. Modify as needed, or don’t hesitate to reach out to us for help in implementation.
MESSAGE TEMPLATE:
A message regarding COVID-19 from <Your Company Name>
We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we began taking precautions, such as the use of 70% alcohol-based hand sanitizer, limiting physical contact (i.e. shaking hands), sterilizing vehicles, etc. We take our role in the community seriously and try to make every effort to ensure our clients are taken care of but also that our technicians are safe as we enter our clients’ homes and businesses.
It is imperative that we begin to implement additional precautions for the safety of our community, staff and clients:
1.) If you are sick or have been exposed to the Coronavirus, please cancel your appointment by calling us at ###-###-####.
2.) Please avoid physical contact with our craftsmen and technicians during the time of the appointment. We will greet you with a warm smile, but not a handshake at this time.
3.) Please wash your hands with soap and water for 20 seconds prior to our arrival for our scheduled appointment. With your permission, our technician will wash their hands as well. Please instruct them to do so, otherwise they will use the company-provided Clorox hand sanitizer. We have always utilized booties when in clients’ homes, but at this time all our technicians wear clean gloves as an additional precaution.
4.) Each of our employees has been equipped with Clorox hand sanitizer (over 70% alcohol) as well as Clorox wipes in an effort to minimize risk. Masks can be utilized upon request, however the CDC does not recommend masks for healthy individuals. Masks are only recommended for those that are sick.
5.) If an employee is sick, they will be asked to stay home and get well; therefore, we ask for your patience and understanding in case an appointment must be rescheduled.
We thank you in advance for your patience during this most challenging and unprecedented time.
– Your friends over at <Your Company Name>
Blog Posting for Your Website
Here is a very similar worded Blog Post Example that you can use with your customers. Modify as needed, or don’t hesitate to reach out to us for help in implementing this on your website.
BLOG TEMPLATE EXAMPLE:
We have been monitoring the Coronavirus carefully, and prior to the increase in cases, we began taking precautions, such as the use of 70% alcohol-based hand sanitizer, limiting physical contact (i.e. shaking hands), sterilizing vehicles, etc. We take our role in the community seriously and try to make every effort to ensure our clients are taken care of but also that our technicians are safe as we enter our clients’ homes and businesses.
It is imperative that we begin to implement additional precautions for the safety of our community, staff and clients:
1.) If you are sick or have been exposed to the Coronavirus, please cancel your appointment by calling us at ###-###-####.
2.) Please avoid physical contact with our craftsmen and technicians during the time of the appointment. We will greet you with a warm smile, but not a handshake at this time.
3.) Please wash your hands with soap and water for 20 seconds prior to our arrival for our scheduled appointment. With your permission, our technician will wash their hands as well. Please instruct them to do so, otherwise they will use the company-provided Clorox hand sanitizer. We have always utilized booties when in clients’ homes, but at this time all our technicians wear clean gloves as an additional precaution.
4.) Each of our employees has been equipped with Clorox hand sanitizer (over 70% alcohol) as well as Clorox wipes in an effort to minimize risk. Masks can be utilized upon request, however the CDC does not recommend masks for healthy individuals. Masks are only recommended for those that are sick.
5.) If an employee is sick, they will be asked to stay home and get well; therefore, we ask for your patience and understanding in case an appointment must be rescheduled.
We thank you in advance for your patience during this most challenging and unprecedented time.
Website Pop-up
For the time being, you may want to add a pop-up on your website’s home page letting your customers know that you are open and that you are taking the right precautionary measures for their safety. Here is an example of one that you could employ:
If you want us to create a pop-up message like this for your website, please just let us know.
Video Messaging for Your Customers
As is always the case, in our humble opinion, reaching out to your client base through the use of video is always one of the best options. It gives your customers a chance to really get to know you, and especially in times like these, it lets your customers and prospective customers know that you’re there for them and that you’re willing to invest time in reaching out to them. Being a leader in your business and in your community as well as being a leader in your social media efforts goes a long way in strengthening current client relationships in addition to forging relationships with new potential customers.
If you want guidance or need assistance in creating a video for your company, don’t hesitate to reach out to us.
Here is a great example of the type of video that you can shoot right in your office in order to position your company as the “Go-to” home services provider in your area:
Sample Video Scripting
Example Script 1:
This is with .
We want to let you know that we’re still open for business and discussing projects with clients, and we’ve taken precautions to be able to provide our services for you. We’re here if you need us. We understand the responsibility that comes with entering your home:
– Our office staff is fully remote
– Our craftsmen & technicians are not working if they are sick or showing any flu like symptoms
– They have also been trained to enter you home with an abundance of caution to protect your family by sanitizing their hands & equipment before entering, wearing booties, and even masks if it would make you feel more comfortable.
If you need service, CALL US at
We also ask that you sanitize your home prior to our technicians arrival to ensure the safety of all of us. We’re here to serve you. Stay safe & God Bless.
Example Script 2:
Hello, I’m with . Like you, our coworkers and team have been hearing a lot about the Coronavirus & are concerned about their health. I’d like to update everyone on the steps we are taking to ensure our business is open & ready to serve you.
Everyone at knows that it’s our responsibility to keep you, our customers, safe. We’ve stepped up our efforts to ensure your safety. We are taking every precaution to ensure we do our part to uphold public health by creating a higher standard of hygiene that includes:
- Multiple deep cleanings of our vehicles each day.
- Checking on our employees and ensuring anyone that is feeling ill does not come to work.
- We are also ensuring that our equipment is sanitized before & after entering any home or business.
- Proper sanitation and safety measures can save lives. We take this responsibility very seriously.
We are committed to serving you, your family and this community. If you need service, CALL US at .
Stay safe & God bless.
We hope this blog post and video has helped give you some guidance during this unprecedented time. We wish everyone the best as they navigate the current economy and ongoing crisis, and if you should have any questions, please don’t hesitate to each out to us.
Connect with Bob:
https://www.facebook.com/homeremodelerseo/ Would you like to learn more about what we do and how we can help your practice prosper? Click here to schedule an appointment with our marketing advisor today. We are looking forward to meeting you!
