4 REMODELING TRENDS IN 2021 EVERY CONTRACTOR SHOULD KNOW
In today’s world, nothing stays the same. It seems like we are adapting to the “new normal” more often. Well, the rules are no different in the remodeling realm! Research has shed light on some trends over the past 9 months that give us a sense of what builders and contractors can expect in 2022. Here are the 4 trends we found in 2021 that every remodeling contractor should know.
1. Remodeling contractors can attract a wider audience with sustainability.
Recent trends show that the renovation spend of younger generations is increasing. The Baby Boomer (57-75) and Gen X (41-56) generations have been the leaders in hiring professionals to complete their home renovation, whereas Millennials (25-40) are more of the Do-It-Yourself kind of home remodelers. However, this younger generation gravitates towards remodeling designs that are centered around sustainability.
By creating some messages centered on your remodeling business’ skills with sustainable home design elements such as solar panels, recycled materials, and other energy-efficient products, you can reach an entirely new audience.
2. Design-builds are getting smarter.
The 2021 remodeling trend is moving towards functional technology. Features such as voice command lighting, built-in towel warmers, touchless faucets, smart appliances, and digital security systems are increasing in popularity. Making sure to include these into your design can really “wow” a homeowner and bring up that average client value.
3. Remodelers are getting creative to close the open.
The reality of our new normal is causing remodelers and home builders to reconsider the ever-popular open floorplan. But homeowners are not ready to completely wall off their rooms just yet. This means as remodeling contractors, you need to get creative!
Think out of the box with your home renovations by offering options that can close off an area to provide privacy, while also hiding away to allow for an open floor feel. Sliding partitions, folding doors, hidden office nooks, and many other creative solutions will help your remodeling company really stand out from the competition.
4. More remodels are moving outdoors.
If you’re a remodeling business focusing mainly on indoor projects, you might want to rethink the possibilities. Our new reality is causing homeowners to want a grand outdoor space so they can more safely socialize with family and friends.
This means if you want to be a successful remodeling company in this day and age, you need to give your focus a much-needed update. Start getting in touch with vendors you’d like to work with and begin reaching out to sub-contractors. Being ready to move your remodels outdoors will prepare you and your team for this upcoming trend.
As you make changes to adapt to these remodeling trends, don’t forget to adapt your digital marketing! At Home Remodeler SEO, our mission is to provide digital marketing for contractors that’s simple to understand, efficient to manage, and outperforms the competition. We are dedicated to your success in reaching your business goals and personal aspirations.
If you are ready to make an update for your remodeling or contracting business, contact us today for a full-service digital marketing experience that’s simple, efficient, and outperforms!
Author: Tabitha Cavell
