Social Media Marketing for Construction Companies
It’s a common misconception that social media is just for sharing personal photos of friends, food, and family or having heated political debates with strangers.
Savvy marketers know that social media can be a goldmine, and social media for construction companies is no exception.
Whether you have active accounts on Facebook, Instagram, Pinterest, and others, or you’re just getting started with the setup process, read on for three helpful tips to help make the time you spend on social media more meaningful and profitable.
1. Consistency is Key
All too often, social media marketing for contractors means setting up an account and posting non-stop for a few days. After the novelty wears off and you observe that all your hard work resulted in little to no engagement, you become disenfranchised with the whole idea of social media, declare it doesn’t work, and move on to the next thing.
Though it can be tempting to beat yourself up over this “failure,” just know that this lack of immediate success is not your fault. It can take months to build an engaged following, and the one constant rule in every industry is that you need to post consistently to get engagement, and ultimately, customers.
This doesn’t mean you have to post every day. The most critical success factor is making a schedule and sticking to it. As you continue to “show up,” you’ll gradually build an audience, and you’ll also steadily improve as you learn what resonates with the community.
2. Don’t Spread Yourself Too Thin
Another social media trap we see construction companies fall into is the idea that they have to be everywhere at once.
The best strategy here is to focus on one or two platforms and put all of your efforts into those exclusively. By concentrating on the social media channels where your customers are hanging out, you’ll have a better return on investment for your time and resources, and you’ll be able to build credibility on those platforms faster.
Disclaimer: It’s still a good idea to claim your business on each relevant social media channel. Social media marketing for homebuilders continues to evolve, and your audience might migrate to another platform. Or, after you master your favorite platform, you might want to expand your reach and give Twitter a go, for example.
We recommend having a brand presence on Facebook, Instagram, Twitter, and Pinterest. Depending on your specific business and goals, we can help you identify other platforms where you may want to set up an account as part of a home builder marketing plan.
3. Share Content That Resonates with Your Audience
Easier said than done, right? To know what content will be most valuable, put yourself in the shoes of your ideal customer or the prospects that you’re trying to reach. What would make them want to follow you on social media? What would make them want to pick up the phone and call you or go to your website to learn more about you?
These post themes tend to do well for homebuilders and construction companies:
– Before and after posts: People love a good transformation!
– Customer testimonials: Hearing from others can build trust and help a prospect visualize success.
– Trends: Everyone wants to know what the latest fads are in home design and building materials. Sharing this information shows that you’re on the cutting edge, and it’s also educational for your prospects.
– How-to posts and videos: Showing your audience how to do something imparts valuable knowledge and positions you as an expert.
Want a Winning Social Media Strategy?
Let’s talk! We have a wealth of marketing ideas for home builders and construction companies that you can immediately put into action. Schedule a complimentary thirty-minute call to discuss the current state of your social media, and learn how you can optimize it for success. Or you can call us directly at (855) 235-9140.
Author: Tabitha Cavell
