Top Social Media Marketing Strategies to Help Home Remodeling Contractors Build Their Business
With the internet acting as the social hub for millions of people, social media marketing for home remodeling contractors helps you meet your customers where they hang out the most.
Some home remodelers dislike or actively avoid social media, claiming they tried it and got poor results or did not enjoy social media activities. You may not see an instant reaction, but remaining active on social media benefits your company in ways provided by no other form of marketing.
Social media services for home remodelers include:
- Social media marketing
- Maintaining contact with customers over social media
- Responding to recommendations or negative reviews as they occur
Contrary to popular belief, home remodeling companies’ social media marketing doesn’t have to involve chunks of your marketing budget. Let’s look at the top methods of social media marketing for home remodelers.
Reach the Right Audience
Finding your customers online starts with choosing the right social media platforms. Certain social media platforms perform better for personal renovation projects, commercial remodeling, or both. Some common social media platforms and how they can help your remodeling company include:
Facebook
The most popular social media platform, Facebook, reaches people of all ages and income types.
Instagram
This media-dependent social media platform lets you share candid moments in addition to shots of your professional work, personifying your brand.
LinkedIn
LinkedIn reaches career-oriented professionals looking to network with similar people, allowing you to reach out to business owners who may need your services.
Pinterest
While a well-known DIY dreamland, Pinterest lets you showcase your most aesthetic work in a way that allows customers to find you while researching their ideas and interests.
TikTok
For bite-size content packed with a punch, you can post before and after videos on TikTok to gather interest and build a name for your business.
YouTube
DIY home renovation projects find their way onto YouTube, often with disastrous results by those trying to replicate them. Use your YouTube channel to educate and build interest with potential customers.
Create Original Content
The most essential tools in your arsenal include photo and video footage of work performed by your company. Social media marketing for home remodeling contractors focuses heavily on attracting customers’ eyes through before and after images, behind-the-scenes footage, and media showing intriguing snatches of working with your business.
Other original content can include posts describing company accomplishments, employee highlights, and sharing tips and tricks for small home projects.
Provide Customer Service
With so many potential customers on social media, fostering a customer-friendly personality on your page improves public perception. A significant portion of social media marketing for home remodeling companies goes into responding to customer reviews, thanking customers for public recommendations, and handling customer issues via social media messengers. You can also join in conversations to provide helpful tips or offer your services.
Create a New Way to Connect with Customers Through Social Media Marketing
If you’re interested in improving your business with social media marketing for home remodeling contractors, call Home Remodeler SEO at (855) 235-9140.
Author: Tabitha Cavell
