Contractor Marketing Services
You’ve probably noticed that the marketing tactics that historically worked for contractors aren’t as effective as they used to be.
The best practices for digital marketing for contractors change routinely, but with a solid foundation and some updates to your current strategies, you can outshine the competition and attract your ideal clients.
In this article, we’ll give you a brief overview of what’s working now in the field of digital marketing for construction companies.
Local SEO
One of the best ways to find marketing success is to master the art and science of being directly in front of a local audience.
Unlike national advertisers who cast a wide net when it comes to communicating with their audience, contractors tend to operate locally. By implementing a few key local SEO strategies, you can be the go-to contractor in your area who shows up consistently in the top position on Google and the other search engines.
There are several ways to dominate local SEO, but here are our favorites:
1. Optimize your Google Business Profile: Your GBP profile is kind of like a Facebook page for your business, but it is heavily tied into Google Maps. It’s free to create this profile, and we recommend filling it out completely and posting updates regularly.
2. Google Map 3-Pack: The 3-Pack is considered the most desirable place to be on the Internet. Placement is influenced by your GBP profile and other local SEO elements. To win the top position here, Google needs to have a clear understanding that you are a relevant choice for the Internet searcher’s needs.
Some of the best ways to earn placement here are to:
– Optimize your Google Business Profile. We already discussed this, so you know what to do!
– Ensure that your website loads quickly and is responsive. More on that in a bit!
– Encourage customers to leave reviews on your Google Business Profile Page.
3. Content: Google still places a lot of weight on your website content when deciding how relevant your business is to people searching for contractors. Having detailed pages describing your services and blog content that’s useful to your audience can help you climb the search engine ranks.
Local SEO is a powerful tool, but it can take months to master. Finding an SEO company for contractors can drastically speed up the journey to Google’s number one position. So far, we have covered just a few local SEO strategies, but there are countless others in our toolbox!
Social Media
Social media for construction companies is similar to the strategies that any industry would implement. At the end of the day, you want to create content that resonates with your audience and encourages them to engage or reach out to get an estimate.
The key to social media success is posting consistently (ideally three to five times per week) on topics about your audience, not about you.
Ideas for engaging posts include:
– Before and after pictures
– Idea galleries
– Customer testimonials
– How-to posts and videos
– Insights into current and future trends
Your Website
Today’s websites are the modern equivalent of business cards. They’re also so much more than that. Your website can house a gallery of successful projects, be a central repository for reviews, and serve as a tool that lends your business credibility.
While Google does care about your site’s content, they’re also looking to see how quickly your site loads and whether it’s mobile responsive, meaning that it looks good on a mobile device.
If you haven’t visited your site from a smartphone recently, load it up and see how it compares to your competitors.
Advertising and Lead Generation
Leads can be the lifeblood of a business, and advertising is one of the most effective and efficient ways to get new leads.
Whether you opt for Google ads, YouTube ads, social media ads, or print, television, or radio, there are often universal best practices to keep in mind.
As a general rule, your ads need to capture the prospect’s attention, communicate your value and offer, and include a call to action.
Email Marketing
This tool is often overlooked among contractors, but the truth is that email marketing can be a goldmine. You can build an email list through advertising or newsletter subscriptions. From there, you can nurture an audience, execute follow-up, promote referrals, and encourage repeat business.
Get a Winning Marketing Plan
We could talk forever about how effective digital marketing can be for contractors, but we don’t want your eyes to glaze over! The best next step is to get in touch with our contractor marketing agency to discuss your business goals. We can outline a marketing plan and take it from there. Schedule a complimentary thirty-minute call, or you can call us directly at (855) 235-9140.
Author: Tabitha Cavell
