Five Top Digital Marketing Strategies for Home Remodeling Businesses
Renovation contractors benefit from the knowledge and expertise of professional digital marketing for home remodelers. Combining in-depth research, digital marketing strategies, and online advertising, your home renovation business can reach thousands of homeowners’ eyes. Although word of mouth and referrals remain great ways to find new clientele, digital marketing services for home remodelers put you in front of customers who may not have heard of you.
This article explores the top five digital marketing solutions for home remodeling companies and how they can help grow your renovation business.
1. Strong Website Design
A website acts as an online billboard that you can update anytime and optimize to capture potential customers’ attention. Home remodeling digital marketing involves beautiful website design, well-written information, and thorough SEO. SEO, or search engine optimization, uses common keywords to help Google learn about your website and move it higher in search results for those keywords.
Other common elements of a great website include the following:
- Easy-to-find contact information
- Before and after photographs
- Thorough service definitions
- An online chat messenger
- Easy, intuitive navigation
- Forms to capture visitor information
2. Continuous Content
Building on your SEO involves content marketing. Digital marketing for home remodelers improves your search engine optimization by writing blogs, articles, and other content that answers questions potential customers might have. Your customers will appreciate finding more information through content, including information on:
- DIY projects
- Question and answer blogs
- Industry-related news
- Popular trends
- Brand updates
3. Email Marketing
Collecting the email address of your website visitors provides you with an email list so you can notify customers of sales, specials, and service reminders. Other information your customers will appreciate includes:
- Tips and tricks for home renovation
- Suggestions for periodic home maintenance
- Other non-sales-related messages
Email marketing helps you keep your business at the top of your potential customers’ minds while providing helpful information that keeps them from unsubscribing.
4. Pay-Per-Click (PPC) Advertising
PPC advertising allows you to choose advertising parameters like location, age, income level, and interests to show ads specifically to your particular demographic. In addition, these ads only charge you if a potential client clicks on the ad. Google Ads, social media ads, and some YouTube ads allow you to choose PPC or PPV (pay-per-view, typically segmented per thousand views generated).
5. Online Reputation Management
Modern word-of-mouth often takes place through social media and online review boards. While many home remodeling businesses try to avoid digital landmines by staying offline, it doesn’t stop happy or not-so-happy customers from airing their comments on the internet. Online marketing for home remodelers includes:
- Regular check-ups on your online ratings
- Responses to both positive and negative reviews
- Taking steps to recover a poorly managed online reputation
Typical areas of online reputation management include the following:
- Social media platforms
- Google Business Profile pages
- Yelp reviews
- Better Business Bureau reports
Professional Digital Marketing Can Improve Your Home Renovation Business
If your company needs digital marketing for home remodelers, call (855) 235-9140 to speak with your online marketing experts at Home Remodeler SEO.
Author: Tabitha Cavell
