Home Remodeler SEO’s Insider Tip for Local SEO 

Local SEO is a crucial part of any business’s online presence. With the rise of mobile devices and the increasing importance of local search, it’s more important than ever to make sure your business is visible online to potential customers in your area. One of the most important tools for local SEO is a Google Business Profile (GBP), a free tool that allows businesses to manage their online presence, photos, reviews, and more across Google, including search and maps.  

Unless you know what you’re doing, Google Business Profile management can seem like a pretty daunting and time consuming task. If you are a remodeler or contractor taking on this responsibility yourself, the owner of America’s best digital marketing agency for remodelers and contractors, Bob Vance, wants to give you an insider tip: Linking your GBP to your website location page is crucial for Local SEO! Keep reading to find out more about what that means and how you can make it happen. 

Your Website’s Homepage is No Longer Enough 

As you may know, when you create a Google Business Profile, you have the opportunity to provide detailed information about your business, including your company name, address, phone number, hours, website, and more. This information is used by Google’s algorithm to populate local search results on Google’s Search Engine and Google Maps. 

By linking your Google Business Profile to your website, you can help improve your website’s visibility in local search results. When Google crawls your website and sees that it’s associated with a verified Google Business Profile, it can help validate the information on both your website and your Google Business listing. This can help improve your website’s authority and relevance for local searches, which can in turn help improve your local and organic search rankings. 

However, recent upgrades to Google’s algorithm have made something as simple as adding your website to your Google Business Profile a bit more complicated. If you are a business with multiple locations, gone are the days when your all of your Google Business Profiles’ website information is a link to your homepage. The homepage is fine for your main location’s GBP, but Google’s new preference is to link each GBP to an optimized website page dedicated to that same location. Linking every one of your Google Business Profiles to your homepage confuses Google and makes it harder for your website to rank in search results.  

Common Mistakes to Avoid When Linking Your GBP to Your Website 

While linking your Google Business Profile to your website is a simple process, there are a few common mistakes to avoid. Aside from linking everything to your homepage, here are some other things to keep in mind: 

1. Type the Correct URL: Make sure the URL you enter matches the exact URL for the location page on your website. If there are any discrepancies, Google may not be able to associate the two. 
2. Ensure NAP Consistency: Your location pages must include the correct business name, address, and phone number (NAP) on the page. 
3. Practice Strong On-Page SEO: Always link a GBP to a properly optimized page to increase crawlability and authority. Make sure your location pages are optimized with engaging content about the location and your services. 
4. Avoid Duplicate Content: Each location page needs original and unique content that is different from the other location pages on your site. Having the same content copy and pasted – even if you switch out the city name – will lower your credibility with Google.

Partner with Home Remodeler SEO to Get This Task Off Your Plate! 

Linking your GBP to your website location page is just one part of an effective Local SEO strategy. If you’re a home remodeler businessowner, you don’t have the time or expertise to handle all the tasks involved in Local SEO. That’s where we come in!  Home Remodeler SEO provides digital marketing and business consulting for contractors that’s simple to understand, efficient to manage, and outperforms the competition.  Contact us today at 855-235-9140 to learn more!