In the third episode of the Home Remodeler Toolbox Podcast, host and expert on digital marketing for home builders, Bob Vance, welcomes Casey Cole, President and Co-owner of ARE Solar in Denver, Colorado. This enlightening conversation delves into the world of solar energy, sustainable business practices, and the future of renewable energy in home remodeling.

Illuminating the Solar Industry with Casey Cole

Meet Casey Cole: From Anthropology to Solar Entrepreneurship 

Casey’s journey into the solar industry is as unique as it is inspiring. With a background in anthropology and construction, Casey joined ARE Solar in 2010, working his way up from installation to project management, and eventually becoming the company’s president. His passion for sustainability and human interaction with the environment drives ARE Solar’s mission to make Denver—and the world—a more sustainable place, one solar panel at a time. 

ARE Solar: More Than Just Installation 

ARE Solar stands out in the crowded solar market by offering comprehensive services that go beyond simple installation: 

  • Residential and commercial solar installation 
  • Re-roofs and solar repairs 
  • In-house installations with minimal subcontracting 
  • Extended labor and equipment warranties

Casey emphasizes the importance of education in their marketing strategy, aiming to dispel common misconceptions about solar energy and demonstrate its long-term benefits for homeowners and businesses alike. 

Breaking Down Solar Misconceptions 

The podcast addresses common misconceptions about solar energy, highlighting the technology’s strengths. Solar panels are revealed to be remarkably durable, capable of withstanding severe weather conditions, including hailstorms. Contrary to the belief that solar investments take years to pay off, the discussion emphasizes immediate financial benefits through reduced energy bills and increased home equity. ARE Solar’s dedication to quality installations ensures long-term reliability, dispelling concerns about system performance over time. These insights collectively paint a picture of solar energy as a robust, financially sound, and dependable solution for homeowners considering sustainable energy options. 

Innovations and Future Trends in Solar

Casey highlights several exciting advancements in the solar industry that are shaping the future of energy. He discusses significant improvements in battery storage technology, which allow for more efficient energy capture and use. The development of micro-grid systems is revolutionizing energy distribution, offering more localized and resilient power solutions. Additionally, Casey emphasizes the growing collaboration between solar companies and utility providers, working together to manage grid stress and improve overall energy infrastructure. These innovations point to a future where solar energy plays an even more significant role in our daily lives and energy infrastructure.

Notable Projects and Achievements

ARE Solar’s portfolio boasts an array of impressive projects that demonstrate their expertise and versatility in solar installations. Their work includes a substantial 200 kW system at the historic Clayton Early Learning Center, showcasing their ability to integrate modern technology with heritage structures. The company’s involvement in the Concourse C expansion at Denver International Airport highlights their capacity to handle large-scale, high-profile projects. ARE Solar has also contributed to community well-being through a significant installation at the Hilltop Residence senior living center. Perhaps their most visually striking project is the Aluminum Building, featuring innovative vertical solar panel walls that blend form with function, pushing the boundaries of traditional solar design and application.

The Environmental Impact

Throughout the conversation, Casey emphasizes the critical role of solar energy in reducing carbon footprints and combating climate change. He views each installation as a step towards a more sustainable future, aligning his business goals with environmental stewardship.

Advice for Homeowners and Businesses

Casey presents a compelling case for adopting solar energy, outlining several key benefits for homeowners. He emphasizes that switching to solar can lead to immediate reductions in energy bills, providing tangible financial savings from day one. Additionally, solar installations can significantly increase property value, making it a smart long-term investment. Casey also highlights the substantial environmental benefits of solar power, allowing homeowners to dramatically reduce their carbon footprint. To further sweeten the deal, he points out the availability of federal tax credits and local incentives, which can make the initial investment more affordable and accelerate the return on investment. These combined advantages make a strong argument for homeowners to seriously consider solar as a viable and beneficial energy solution.

A Bright Future for Solar in Home Remodeling

The conversation with Casey Cole illuminates the growing importance of solar energy in the home remodeling industry. As homeowners increasingly seek sustainable and cost-effective energy solutions, companies like ARE Solar are at the forefront of this green revolution.

For remodelers and contractors looking to expand their services or partner with solar providers, this episode of the Home Remodeler Toolbox Podcast offers valuable insights into the solar industry’s current state and future potential.

To learn more about ARE Solar and their services, visit their website at www.aresolar.com or check out their social media profiles.

Stay tuned for more episodes of the Home Remodeler Toolbox Podcast, where we continue to bring you industry insights and strategies to help build and grow successful remodeling businesses.

Are you looking to grow your business? Call Home Remodeler SEO for expert guidance on digital marketing for home builders!