4 Marketing Tips for Custom Home Builders
SEO marketing for home remodeling contractors optimizes your website to increase its rankings on search engine pages. With well-performed SEO (search engine optimization), customers find you faster when searching for an excellent local home renovation company. Make your website easier to find, more relevant to customer needs, and more likely to convert with these three SEO marketing strategies for home remodeling contractors.
Before We Begin: Should I Hire Digital Marketing for Home Remodelers to Benefit from SEO?
While you can perform these quick SEO marketing solutions for home remodelers, you may wonder whether you should hire a digital marketing agency. Choosing to do your company’s SEO marketing saves you the money of hiring an agency but eats into your time and makes it more challenging to focus on what you enjoy doing. Save time, money, and headaches by hiring home remodeling SEO marketing experts.
1. Check Your Page Content Structure
Each website page should follow specific structure guidelines that build your SEO. Headings, subheadings, lists, and graphs contribute to structured content that helps search engines better understand your web pages. Some easy rules to follow for website page content structure include:
- Using a single H1, or Heading 1, tag on each page
- Placing a heading after typing 200 to 300 words
- Using keywords in all heading types
- Including graphs, numbered lists, and bullet points
- Using headings in descending order, such as H1, H2, H3, and H4
2. Ensure All Images Have Thorough Alt Text
One effective strategy for SEO marketing for home remodeling contractors involves writing up descriptive image alt text. Most website builders have an online gallery that allows you to view all of your uploaded photographs and change their titles, descriptions, and alt text information. You can ignore most parts of photo information, but alt text tells search engines about the image since they physically cannot see the photo.
For example, if you have photographs showcasing a kitchen remodel, you may have alt text that reads “2022 kitchen remodel with new cabinet installation near me.”
3. Research Keywords and Use Them in Page Content
Among the many SEO services for home remodelers, keyword research and use are the most important. Customers searching for your services online often frame their requests as questions, creating an ideal situation for using your target keywords. You want to answer questions, offer solutions, and use key terms that a customer may use to find your services.
Long-tail keywords combine a short, typical keyword with more detailed information, allowing you to capitalize on often-ignored keywords. For example, your competitor may use “renovating a kitchen” as a keyword, while you could capture more interest with a keyword like “renovating a 20-year-old kitchen with painted wood cabinets”. Remember to combine short keywords with long-tail keywords for optimal performance.
Professional Digital Marketing for Home Renovation Companies
If your website could use a tune-up with SEO marketing for home remodeling contractors, call (855) 235-9140 to speak with digital marketing experts at Home Remodeler SEO today.
Author: Tabitha Cavell
